What excites me most about the current media landscape is
the evolution of all media platforms in their adaptation to people. All media
platforms are coming together to make life more suited to the consumer.
Increasingly it is becoming the case that an individual does not sit down to
watch network TV, but would rather go online for personalised viewing. Further
to this, online TV is often now giving viewers a choice of adverts, more suited
to them. Facebook, YouTube and Twitter are personalised. Advertising is
becoming more and more targeted with the progression of location advertising.
People are spending more time on specific apps rather than having to browse.
How media can continue in its quest for consumer attention and personalisation
in an increasingly demanding market is an interesting prospect to look forward
to.
Thank you very much for taking the time to read my application. I look forward to hearing from you.
Thank you very much for taking the time to read my application. I look forward to hearing from you.
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